Back to list >>>

Navigator for jewelry trade
№4 (103) 2011

№4 (103) 2011

Content:

p. 500 EXPERT VIEWS Oksana Senatorova, the publisher of the magazine «Navigator of jewelry trade»: «Shops have appeared up-front …»

EXPERT VIEWS
Oksana Senatorova, the publisher of the magazine «Navigator of jewelry trade»: «Shops have appeared up-front …»
Oksana Senatorova, the publisher of the magazine «Navigator of jewelry trade»: «Shops have appeared up-front …»

OksanaSenatorova, the publisher of the magazine «Navigator of jewelry trade»: «Shops have up-front on a front line …» There was a difficult situationin the jewelry industry after some TV programs and publications in mass-media about poor-quality and counterfeit jewelry: the consumer trust to the jewelry as to the product category has seriously reeled, sales volumes have sharply fallen in all segments of the market. What can the diligent participants of the market in this situation make? How to restore trust of buyers, to involve them in shops and to help with a purchase