Navigator for jewelry trade
№1-2 (111) 2012
p. 10 EVENT «Gold and Art» is a new brand on the jewelry market
p. 12 INTERVIEW Elena Vashchenko: «It is necessary to live and to work with pleasure. Only in this case it is possible to take success for granted»
p. 108 SHOPBUILDING A Shop in the Store. Italian architect Claudio Stabile’s Tips
Expecting New Year the new jewelry store «Gold and Art» has opened in Yuzhno-Sakhalinsk. Representatives of the municipal administration of Yuzhno-Sakhalinsk, heads of leading enterprises of Russian jewelry branch and show business stars became the visitors of the presentation.
The jewelry store «Gold and Art» settled down on the central city street and automatically attracted attention of citizens: there was healthy agiotage at the shop. The visitors were entertained by the capital actors - Pier Nartsiss and Elena Kukarskaya who "parted” directly on the steps. After a solemn greeting and official speeches all the visitors have been invited inside. There were so many people that a real jam has happened in the doorway. As a whole in the opening day the new jewelry store was visited approximately by 700 people.
Very glamorous, at times the scandalous woman. Demanding, sometimes rigid, but always the fair-minded head. Easy conversation partner, with fine sense of humour. Optimistical and very kind person. The economist by education. The artist by mentality. The fan and the judge of all beautiful in life. It is Elena Vashchenko, the owner of popular jewelry salons in Slavyansk-On-Kuban city.
What should the interior of a jewelry shop (categories medium, medium +), located in the store be? What does it mean to observe the harmony between the product and the design of the sales point? Italian architect Claudio Stabile shares experience and analyses the interior solutions of the famous Saint-Petersburg store.
For the last few years the technology of synthesis of synthetic diamonds and techniques of change of diamonds properties, mainly on the improvement of color group have stepped far forward. At present СVD and HPHT technologies allow growing synthetic diamonds weighing more than 10 carats, and diagnostics of diamond origin is becoming more complicated and high-tech. The same is with treated diamonds.