Navigator for jewelry trade
Content:
p. INTERVIEW ALEXANDER BASANSKY, CJSC "Arbat" Concern Chairman of Board of directors «I stake on Personalities»
p. INTERVIEW Dyachenko Sergey Nikolaevich, the Deputy Head of the Moscow State Gemological Certification Center of the Russian Assay Chamber
p. EVENT «Gold and Art» is a new brand on the jewelry market
p. Convincing victory: Report from the XII Awarding Ceremony of the Winners of “The Best Jewellery Store of the Year” International Contest
p. INTERVIEW Elena Vashchenko: «It is necessary to live and to work with pleasure. Only in this case it is possible to take success for granted»
p. SECRET OF SUCCESS MIKHAIL DYAGILEV, Director General of JSC «Krastsvetmet», «Only the Most Effective and Capable to Change Themselves Will Stay in the Market»
p. Tools: To Do the Best to the Maximum
p. PSYCHOLOGY OF MANAGEMENT Motivation system as a tool of management
p. SPEAKER Watch market. Results. Tendencies. Forecasts
p. SHOPBUILDING A Shop in the Store. Italian architect Claudio Stabile’s Tips
p. Methods of diamonds diagnostics
p. ANALYTICS Russian jewelry industry goes ahead
p. EXPERT VIEWS Alex Popov, the president of the Moscow Diamond Bourse: «The mark WFDB is a symbol of jewelry store integrity »
p. EXPERT VIEWS Oksana Senatorova, the publisher of the magazine «Navigator of jewelry trade»: «Shops have appeared up-front …»
p. ASAY CHAMBER INFORMATION Sergey Nikolayevich Dyachenko: “What we really need is not general words but the programme, built on the basis of economical calculations”.
p. THEME OF THE ISSUE Confirmed forecasts
p. SHOPBUILDING Deluxe Shop. Italian architect Claudio Stabile’s Tips
«Arbat» is not just a stable, dynamically developing enterprise. It is a real Empire, headed by Alexander Basansky. «Arbat» became the first enterprise in the region which started extraction of deposits of buried gold formed in Great Ice Age at a depth of 90-100 m. It was one of the first to use the powerful Japanese diesel shovels.
The Holding consists of 11 mining objects, including two mines, placer enterprises; a jewellery workshop, 15 jewellery stores, and also a restaurant and a shopping center. One thousand employees are involved. How does he manage to run such a large-scale Company? What can be considered the key to success? How are human relations "the head - the subordinate", relations with partners and competitors built? We addressed these questions to Mr. Basansky, Director General of the Holding.
All participants of the market interest what about working under new rules of the transacting of jewelry in connection with the entrance of Russia into the Custom Union. And how conditions of their work will change in this connection. Today Sergey Nikolaevich Dyachenko, the Deputy Head of the Moscow State Gemological Certification Center of the Russian Assay Chamber tells us about the decisions and processes occurring in this direction.
Expecting New Year the new jewelry store «Gold and Art» has opened in Yuzhno-Sakhalinsk. Representatives of the municipal administration of Yuzhno-Sakhalinsk, heads of leading enterprises of Russian jewelry branch and show business stars became the visitors of the presentation.
The jewelry store «Gold and Art» settled down on the central city street and automatically attracted attention of citizens: there was healthy agiotage at the shop. The visitors were entertained by the capital actors - Pier Nartsiss and Elena Kukarskaya who "parted” directly on the steps. After a solemn greeting and official speeches all the visitors have been invited inside. There were so many people that a real jam has happened in the doorway. As a whole in the opening day the new jewelry store was visited approximately by 700 people.
On the 28th of June 2013 in the luxurious hall of the famous Moscow Korston Hotel the regular Awarding Ceremony of the winners of “The Best Jewellery Store of the Year” International Contest, held by the “Navigator for Jewellery Trade” magazine for the twelfth time, took place. On this day, the central event of the jewellery industry brought together an unprecedented number of participants and guests, including those from other countries. The increased foreign jewellers’ interest in the Contest has once again confirmed its importance at both national and global levels. Read about this all-liked and extremely popular Contest in our report.
Very glamorous, at times the scandalous woman. Demanding, sometimes rigid, but always the fair-minded head. Easy conversation partner, with fine sense of humour. Optimistical and very kind person. The economist by education. The artist by mentality. The fan and the judge of all beautiful in life. It is Elena Vashchenko, the owner of popular jewelry salons in Slavyansk-On-Kuban city.
JSC «Krastsvetmet» is one of those rare companies that do not need to be introduced. Being the largest in Russia precious metals refining plant, it also takes the lead among Russian jewellery manufacturers. Nowadays it is impossible to imagine the range of goods in any of the jewellery stores from Kaliningrad to Vladivostok without Krastsvetmet chains; and Krasnoyarsk jewellery pleases the customers with its high quality and the variety of choice.
In 2014 the jewellery manufacture of the plant celebrates its twentieth anniversary.
Mikhail Vladimirovich DYAGILEV, Director General of JSC “Krastsvetmet”, tells the “Navigator for Jewellery Trade” magazine about the success, achieved in jewellery business over the past two decades, about strategically important changes in manufacturing and merchandising, as well as about the company’s future plans.
The purpose of effective participation in the exhibition is to mark out your company among the great number of others for potential customers. And for this you should use the unique opportunities of event-marketing. Various events in the framework of displays have long ago become the key instrument for promoting all successful participants of the exhibition process. The main thing is to be able to use them correctly.
Professional retail trade starts with obtaining knowledge. This gives the seller self-confidence and allows monitoring the process of selling. What knowledge is needed? Where can you get it and how to systematize? The answers to these questions are in our today's article.
Why do people prefer one work to another, differently react to the same stimuli? Why do in some cases they work with inspiration, in others waste their working time on talking and smoke breaks? Why does your competitor have a queue of people wishing working for him, and you can’t manage to find sensible employees, or routine business ruins the production plan? These questions are a headache for many managers. They are joined by a common theme - motivation. What motivates people to work? How to make the staff get interested in the result and work with full feedback? How to find and keep the employee?
Many jewelers paid attention to stably developing watch market in the difficult time of economic crises, rises in prices of precious metals and decrease in buyer activity at the jewellery market. It appeared that the business diversification by creation of watch show-windows within the shop, "islands" in the shopping center and even opening of specialized watch shops – is logical and perspective. As the maintenance of watch business which is parallel to jewellery became not an individual phenomenon (about experience with watches – both jewellery, and steel – we wrote in the previous issues of "Navigator"), we will quite explain the interest of jewellery public to the events happening at the watch market.
What are the prospects of its development? How active is the consumer audience? What watches are in trend today and why? On what to stake, forming the autumn and winter range?
We addressed all these questions to participants of the round table – to experts of watch business.
What should the interior of a jewelry shop (categories medium, medium +), located in the store be? What does it mean to observe the harmony between the product and the design of the sales point? Italian architect Claudio Stabile shares experience and analyses the interior solutions of the famous Saint-Petersburg store.
For the last few years the technology of synthesis of synthetic diamonds and techniques of change of diamonds properties, mainly on the improvement of color group have stepped far forward. At present ÑVD and HPHT technologies allow growing synthetic diamonds weighing more than 10 carats, and diagnostics of diamond origin is becoming more complicated and high-tech. The same is with treated diamonds.
The annual meeting of presidents of the World Diamond Bourses (WFDB Presidents’ Meeting)has passed from April, 11 till April, 14th in Dubai. One of the main decisions of the given action was the acceptance of the world program of certification of jewelry stores by means of the mark WFDB (the World Federation of DiamondBourses) – some kind of the quality mark confirming that its owner is reliable in sphere of brilliantsale. Alex Popov, the president of the Moscow Diamond Stock exchangehas told us in detailabout the given program which will take place in 2012.
OksanaSenatorova, the publisher of the magazine «Navigator of jewelry trade»: «Shops have up-front on a front line …» There was a difficult situationin the jewelry industry after some TV programs and publications in mass-media about poor-quality and counterfeit jewelry: the consumer trust to the jewelry as to the product category has seriously reeled, sales volumes have sharply fallen in all segments of the market. What can the diligent participants of the market in this situation make? How to restore trust of buyers, to involve them in shops and to help with a purchase
For last months the jewelry community has been actively discussing the questions of regulating the activity of enterprises in this industry. Many market participants are concerned that the authorities intend to introduce additional control over jewelry manufacturing. And this is when the state support of the industry is obviously insufficient. What’s really going on and how does it threaten the jewellers? Sergey Nikolayevich Dyachenko, the Deputy Chief of the State Assay Chamber of the Ministry of Finance of Russia , Executive Secretary of Public Expert Council, answers these questions.
Let us begin the review of the world and Russia’s jewelry market with sizing up of year 2012 and forecasts for 2013. What does the research show? What do the analysts say? What are the reports of the industry’s leading companies? What is happening in other countries? What is the situation in different segments like? Read about it in our article.
