- The Great Imperial Crown – the masterpiece of the russian jewellery art presented in Moscow
- Alrosa Produces 7.5 Mln Carats in Q1, Sales Up to $1.22 Bln
- Jewellery retail has grown by 19 % in 2011
- Moscow Bourse Bringing Buyers to Diamond Week in Israel
- Russia: What the Buyer Economizes on and How He Puts on the Ritz
Following the results of 2013, the Russian E-Commerce market has increased by 29%; the share of online purchases of the Russians abroad has grown by 16%.
The Molotok Company analyzed the state of the Russian market of electronic commerce. According to the report, by the end of 2013, the market demonstrated the growth by 29%, as compared with 2012; the leaders of the growth were universal on-line stores, which showed the highest frequency of shopping and the consumers’ loyalty.
The main criterion for the clients, as before, remains acceptable price, although for residents of big cities delivery speed is also important. In 2013, the share of online shopping of the Russians abroad grew by 16% (mainly clothes and footwear, gadgets and electronics in general), and the main reason for such growth is domestic retailers’ high prices.
“At present, the development of online retail trade is prevented by a number of infrastructure problems. In particular, an outdated logistic system, poor development of postal services – it is necessary, as quickly as possible, to update the postal service, adding different functionality to it, says Roman Kuzmin, Director General of Molotok trading platform. Besides, for full realization of its potential, the Russian online trade also lacks well-developed financial system. The Russians still prefer paying for their purchases in cash; they do not trust electronic payments; in this respect, a large number of online retailers allow paying after delivery despite many other variants of online payments. Yes, today the great majority of sales is made in Moscow and St. Petersburg, but with the expansion of Internet access, regional online sales volumes will grow and the product range will expand”.
However, according to Roman Kuzmin, major international online retailers already show interest in the Russian market of Ecommerce. Potentially, it can be expected that by the end of 2014 the market will grow by 20-25%. With such rate of development, by 2018, the market has excellent chances to become one of the leaders in Russia.
As for Molotok trading platform itself, the main drivers for the company’s growth are goods in the categories of “Art and Antiques” and “Collecting”; in 2013, the turnover in these categories amounted to about three billion rubles, by 27% more, as compared with the previous year. The most active growth was recorded in five segments – “Banknotes” (from-year-to-year growth by 50%), “Chinaware, Glass” (32%), “Icons” (31%), “Stamps, Postcards, Photos” (29%) and “Silver, Jewellery” (28%). Besides the main categories, in 2013, there was growth in such categories as watches and ornaments, presents, music, books and films – the average dynamics in these segments amounted to about 18% for the current year.