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Kristall Production Corporation today (Monday) announced the launch of its new online polished diamond store. The store is an integral part of the company’s new English website, which was launched earlier this month.
The online polished diamond store offers customers the chance to make online purchases of polished diamonds certified by major international gemological laboratories.
Users can enter the store either as a guest or register to browse through the inventory and to check availability and prices. The search process is done by simple diamond criteria, including shape, weight, color and clarity. Stones can also be chosen according to grading lab.
Kristall says the online store also offers best quality certified loose “Russian Make” polished diamonds at competitive prices.
“Our aim was to launch the website with the focus on the international audience, and the response we are getting proves it was indeed the right thing to do,” said Nikolay Afanasyev, director general – Marketing and Sales Director of Smolensk Kristall.
Kristall says the website comes as part of its updated concept of international market positioning.
IDEX