The annual meeting of presidents of the World Diamond Bourses (WFDB Presidents’ Meeting)has passed from April, 11 till April, 14th in Dubai. One of the main decisions of the given action was the acceptance of the world program of certification of jewelry stores by means of the mark WFDB (the World Federation of DiamondBourses) – some kind of the quality mark confirming that its owner is reliable in sphere of brilliantsale. Alex Popov, the president of the Moscow Diamond Stock exchangehas told us in detailabout the given program which will take place in 2012.

OksanaSenatorova, the publisher of the magazine «Navigator of jewelry trade»: «Shops have up-front on a front line …» There was a difficult situationin the jewelry industry after some TV programs and publications in mass-media about poor-quality and counterfeit jewelry: the consumer trust to the jewelry as to the product category has seriously reeled, sales volumes have sharply fallen in all segments of the market. What can the diligent participants of the market in this situation make? How to restore trust of buyers, to involve them in shops and to help with a purchase