The best Crystal
Report from the eleventh award ceremony of the winners of the international contest “The Best Jewellery Store of the Year”, 2012
On the 19th of June, 2012, in the very heart of Moscow, the “President Hotel” of Department for Presidential Affairs of the Russian Federation in Bolshaya Yakimanka Street, the main event of the jewelry industry took place. It was the award ceremony of the winners of the international "The Best Jewelry Store of the Year" contest, annually held by the “Navigator for Jewellery Trade” magazine. The awarding ceremony became not only an industrial but also a social event, successfully combining features of a professional platform of “without ties” style and one of the brightest events of fashionable Moscow. It is honorary and pleasant to be invited to the ceremony; and the number of show-business stars, visiting the main jewelry event, is constantly growing. Moreover, this year, it was also a charity event. Now, first things first.
Year by year, both the number of guests and the status of the event grow. This year the “President Hotel” of Department for Presidential Affairs of the Russian Federation opened wide the doors to the participants. More than 500 guests, representatives of Russia’s jewelry industry, famous guests and partners of “The Best Jewelry Store of the Year” contest gathered under the glass dome of the huge hall. Oksana Senatorova, the mistress of the ceremony, the publisher of the “Navigator for Jewellery Trade” magazine, the ideologist and inspirer of the competition and its permanent (for 11 years) emcee, met the guests. 11 ceremonies; 11 years; 11 best places of Moscow turned into high life saloons, uniting actually higher jewelry community. Every new event was a surprise, a spectacular, and a vivid show, which astonished and amazed the guests.
 |  |  |
 |  |  |
 |  |  |
The 11th ceremony was not an exception from this pleasant rule. There were a lot of guests, beautiful dresses, shine of jewelry, celebrities, bright colors and exquisite whiteness of starched tablecloths; the sun was illuminating the audience through the glass vaults and walls of the hall. The best jewelers of Russia, with sinking hearts, were ready to know who fortune smiled upon and who would be the best among the leaders; whose work had earned the highest approval of the professional jury, who would take home not only the memories of a lovely holiday but also commemorative awards, which for many years would decorate their shops, testifying professionalism, spotless reputation and recognition at the highest level.
Oksana Senatorova opened the ceremony. Her partner, Gosha Kutsenko, was familiar to many guests from the last year’s ceremony. Charity became the social mission of the event - 2012. That is why the “Navigator for Jewellery Trade” magazine held its eleventh ceremony together with Gosha Kutsenko’s Charity Fund “A Step Together”.
 |  |  |
 |  |  |
 |  |  |
 |  |  |
The ceremony traditionally started with official greeting letters. It should be noted that the status of the competition for many years has grown not only in the eyes of its participants, businessmen of the jewelry market. The competition and the “Navigator for Jewellery Trade” magazine have received the highest recognition of the professional community including departments, organizing and supervising the country’s economy as a whole and the jewelry industry in particular. The magazine repeatedly received special praise from Ministries and Agencies for the highest contribution to the development of the industry and for relevant and useful information. They noted it as the best trade edition. Therefore, the high-ranking officials also pay attention to the event, conducted by the “Navigator”. This year the Assay Chamber of Russia and the Guild of Jewelers of Russia sent their greeting letters to the participants of the contest. They made special mention of the high level of the competition and its great contribution to the development of civilized jewelry trade, congratulated the guests of the 11th award ceremony and wished “The Best Jewelry Store of the Year” prosperity and further continuous development.
 |  |  |
After that the winners were awarded the diplomas and the Pallas Athena statuette.
1. «The best facade»
2. «The best decoration of the shop»
3. «The best management of the sales»
4. «The best management of service»
5. «The best promotion»
6. «The best conception»
7. «The best staff training»
8. «Precious nets» - for nets of 5 and more jewelers
9. «The best watch shop»
10. Special awards
11. Grand Prix
 |  |  |
 |  |  |
 |  |  |
 |  |  |
Then, in complete silence, in the atmosphere of expectation of the outcome, impatience and tension, Oksana Senatorova announced this year’s Hero. “The ace of aces, the most precious, the most beautiful and incomparable Grand Prix holder of “The Best Jewelry Store of Year 2012” contest”; that evening these words were addressed to Lipetsk Jewelry House "Crystal", its team and, of course, its Development Director Tatyana Vladimirovna Lyalina. Under applause and fanfare Tatyana Lyalina came to the stage to get the deserved award. After the moment of glory, flashes of cameras, the guests relaxed with a glass of fine wine and delicious appetizers. And then, as usual, an informal part of the ceremony, suggesting informal socializing, followed.