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One Hyde Park is one of the most expensive and pretentious development projects which are being realized in London. This Housing Complex consists of 86 apartments and three exclusive trading sections located in four blocks of the building. Now the cost of square meter floats approximately $100 thousand. Many people like our compatriot Roman Abramovich are ready to pay such sum of money and even more for a view on Hyde Park and unique characteristics of the complex. Recently the watch boutique Rolex has opened here.
According to the company representatives it is the largest boutique Rolex in Europe. The setting-up passed with champagne, journalists and celebrities like Abramovich (somehow imperceptibly he became one of the favourite characters of The Sun), and also a football player Frank Lampard, a millionaire Nick Candy and the whole brood of anonymous Chinese Rolex fans.
In this boutique there are lots of eyeful things: not only all new collections are exposed here, but also classical and even antiquarian watches Rolex.
The conclusion which the owners of domestic jewelry brands could make in this situation, is simple: the place, the place and the place are important for sales in the Luxe-class not less, than in the luxury real property.