The last researches say that the majority of Internet users address to social media (Facebook, Vkontakte and so forth), approximately, twice a day while the professional sites are visited not oftener than two times a week. It is not surprising that more and more jewelry companies open the Web pages in popular social media. However, few people understand which result they want to achieve in such a way.

The recent research of the analytical firm EMarketers has shown that 80 percent of the leading companies participate and will participate in social media in 2011 that is almost twice as large as the indicator of 2008.

The famous marketing expert and the researcher of social media Pam Danziger offers three ways to learn, whether business is ready to use social media.

First, Danziger says, it is necessary to estimate Internet use in the current condition. Before you go deep in social media, be sure that the company site works qualitatively and properly that clients can get acquainted with the list of your goods or services and buy them in the Internet.

Secondly, be sure that business uses the possibilities of e-mail and you have a list of company client contacts which are regularly updated and where notices, newsletters and press releases are sent.

The last step to define that your business is ready for social networks according to Danziger is whether the company has got something to tell in the cyberspace.

«People should adapt for the message, they should look for you and wish to share the news and opinions with each other», - writes Danziger. «For effective work of social media it is necessary such lively and interesting maintenance which grasps and attracts the attention, not a photo of a new packing, peculiarities of programming or the colorful graphics».