Large jewellery retail chains of the federal level continue to strengthen their positions at the promising from the point of view of sales markets, which include the Central, Volga and Southern Federal Districts. The limiting factors for the development of the federal retail trade in the Ural, Siberian and Far Eastern Federal Districts remain the saturation of the local jewellery market by local operators, the market entry of the manufacturing enterprises with their own retail and increased price competition. By the end of 2012, according to Rosstat, the growth of the total jewellery retail sales in the Russian regions was about 14% compared with 2011. The largest contribution to the total revenue was made by the Central Federal District (33%), the Siberian and Southern Federal Districts (in equal shares,12%), the Ural Federal District (over 11%), the Volga Federal District (10%).

According to RBC research “Jewellery Retail Chains 2013”, the Central Federal District is also the leader in the number of jewellery chain stores: over 30% of the total number in the RF. 46% of the total number of salons of the global jewellery chains and 38% of stores of the federal jewellery chains are located in the Central Federal District.

The second most important region of the expansion of the federal jewellery operators is the Volga Federal District. On the whole there are more than 20% of the jewellery chain stores of the RF (about 1300 points) here. The Volga Federal District also takes the second place in the number of jewellery chain stores of the regional and local players; their total number exceeds 780 salons, more than in other Russian local markets.

The top five cities with the largest number of jewellery retail chain stores are Moscow, St. Petersburg, Novosibirsk, Yekaterinburg and Chelyabinsk. In most regions there is centralization of jewellery retail sales in the capital, while in other towns of the district the demand for jewellery is significantly lower.