- The Great Imperial Crown – the masterpiece of the russian jewellery art presented in Moscow
- Alrosa Produces 7.5 Mln Carats in Q1, Sales Up to $1.22 Bln
- Jewellery retail has grown by 19 % in 2011
- Moscow Bourse Bringing Buyers to Diamond Week in Israel
- Russia: What the Buyer Economizes on and How He Puts on the Ritz
According to the research “Premium-Class Jewellery. Demand-Supply Analysis of the Leading Global and Russian Jewellery Brands”, the well-to-do Russians do not trust their domestic jewellery retailers and prefer buying jewellery abroad. The share of foreign jewellery brands in the capitals’ stores comes up to 65%, due to the lack of the thought-out marketing strategy of the Russian manufacturers, rather than poor development of the industry.
Unfortunately, the choice of global brands is also due to the negative image of the Russian jewellery companies, which was formed in the 1990s and has not still changed significantly, repelling consumers with a high level of income and, consequently, with high requirements to the product as well as to the brand and its image.
Author of the Study: Serebro Lab.